As I was getting ready for Paris Fashion Week, I felt that my hair color needed a bit of a lift! So, I teamed up with John Frieda® Hair Care to try their new Brilliant Brunette® collection of shampoos, conditioners and in-shower treatments. Reason why I was so excited to test out Brilliant Brunette® is because this collection consists of products which can lighten, deepen and brighten your color, right in the shower! And I don't know about you guys, but I can definitely get on board with being able to play with my hair color every time I shower!:)
Deciding whether to go lighter or deeper seemed equally appealing at first, but since I'm really fond of my dark brown color, I opted to deepen my shade. Though I have to say that the biggest change came after the 3rd wash, I actually noticed quite a difference even after using the Brilliant Brunette® Visibly Deeper™ shampoo and conditioner for the first time because my color definitely had much more dimension! I saw the most dramatic change after the third wash. My color, which was a bit faded and flat before, looked much richer, lustrous and a lot more vibrant! Best way to describe it, Not a Basic Brunette, indeed!:)
BTW, my little trick is to keep the shampoo on for a bit longer. I started by applying shampoo all over my hair from root to tip. Next, I put on a shover cap and left it on for about 5 minutes. Finally, after washing the shampoo out, I rinsed my hair with cool water to really bring out the shine! And voila! Instantly deeper, more brilliant color in just 5 minutes in a convenience of my own shower! Love that!
P.S. As always, please feel free to shoot me an email if you have any product questions, I'd be happy to answer!:)